What does your brand stand for?
Will your employees and customers give the same answer?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
Your brand is derived from who you are, who you want to be and who people perceive you to be.
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The foundation of your brand is your logo. Your website, packaging and promotional materials all of which should integrate your logo to communicate your brand.
All of these elements must work together and speak the same language to give your brand substance and longevity.
Some simple questions below are the beginning of understanding your brand from which the answers will form your brand strategy.
What is your company's mission?
What are the benefits and features of your products or services which make you unique?
What do your customers and prospects already think of your company?
What qualities do you want them to think of your company?
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Established 1991 • Boutique Design Studio • Restaurant designer • Kiosk designer • Cafe designer • Bar designer • Shop designer • Interiors & Branding