Restaurant, Kiosk. Cafe, Bar and Retail Shop designer

The Zuji Sushi Bar Design Story - Brand Development, Company logo design, Packaging Design, Food Cart design:

Toothpicks Creative designed the Zuji logo and developed of the brand to be used as a kiosk cart at Federation Square and also to be used as a mobile catering kiosk for various events at the MCG and other local stadiums.

Zuji wanted to create a unique image for a sushi bar kiosk. The sushi rolls are unique themselves with a cone shape

in the way they are presented (see below). The idea behind the brand was to make a standout design with a relationship to the oriental positioning of the product.

The Zuji logo and brand design incorporated the idea of geaometrical patterns to simulate Chinese paper cuts. This was how we were able to create a relationship with the oriental roots of the sushi product offering.

The use of colours were specifically chosen to reflect salmon, cavier and vegies such as carrots with all of the colours

working in harmony and punching strongly out of the matt black background.

OUR SERVICES:

Phone: (03) 9533 5829 or Email:[email protected]

see our latest projects on facebook